The CPG marketingresource for food and beverage brands

Platform reviews and marketing guides for food and beverage brands.

Why we exist

Most CPG marketing content is written by agencies trying to win your business.

We just write what we find to be true.

Featured

Alex Reid · Jul 15, 2026 · 4 min read

Stop treating these three platforms as interchangeable. Each one plays a different role in the funnel, and the data shows it clearly.

retail & distribution
CPG Distribution Channels Explained: Broker, DSD, and Direct for Emerging Brands
Alex Reid · Jul 15, 2026 · 4 min read
Most founders don't learn the difference between a broker, a DSD distributor, and direct store delivery until they've already made a costly mistake. Here's the decision tree.
platform reviews
The Best Email Marketing Platforms for CPG Brands in 2026: Independent Review
Alex Reid · Jul 15, 2026 · 4 min read
No affiliate links, no sponsored placements, and we say so upfront. Here's how Klaviyo, Attentive, Omnisend, and Mailchimp actually stack up for CPG brands.
growth tactics
How to Build a Beverage Brand Launch Strategy That Doesn't Blow the Budget
Alex Reid · Jul 15, 2026 · 4 min read
The classic mistake is launching paid ads before you have proof of organic demand. Here's a three-phase model that sequences validation, velocity, and scale.
platform reviews
Klaviyo vs Attentive for Food Brands: An Honest Comparison
Alex Reid · Jul 15, 2026 · 4 min read
We tested both platforms on a 10,000-subscriber food brand list. Here's who wins on segmentation, who wins on SMS velocity, and what each actually costs.
cpg strategy
CPG Marketing in 2026: What Actually Works for Emerging Food Brands
Alex Reid · Jul 15, 2026 · 4 min read
Most CPG marketing advice is written for brands with enterprise budgets. Here's what actually compounds for sub-$5M food and beverage brands, and a 90-day plan to start.